Archives for the ‘Marketing’ Category

Need not greed

By admin • Apr 19th, 2008 • Category: Marketing

Segmenting the market may seem instinctive to the marketer, but when the big boss says no, how do you tackle it and, can you win the argument?


Client Clangers

By admin • Apr 17th, 2008 • Category: Marketing, Top story

Some of the strangest things that you’ll ever hear come directly from the client’s mouth. Is it a conspiracy or in 2008 do we really need to educate clients better so that they know where we are coming from.

Read on and see a sample of real-life questions and comments colleagues from across the country encounter every day, as a part of agency life.