We’ve all heard the name, we all agree (well most of us anyway) that it’s the future of the web and you’ve either been telling others, or been told, that it’s the best thing since sliced bread – by the way, is sliced bread better or worse than a well-baked fresh loaf and good quality [...]
People are always quick to point to failures in the world of marketing and it’s easy to point the finger of blame, blaming the marketer, when quite often it’s a failure to exercise common sense which is the real problem.
Take the example of Hoover’s free European flights promotion in 1992, which was commercial [...]
Does anyone believe the real truth? No. That’s right, the answer is simple, people believe what their perception tells them is true. And, there’s a world of difference between this and the real truth. This is their own personal truth so the best way of putting it is that people believe that their own perceptions [...]
