A very warm welcome to all who aspire to work within the advertising industry, graduates, post-graduates and 6th formers wishing to find out more about the advertising industry and the various roles available.
Advertising top tips for students: Series 1 of 10
This is the first instalment in the series. By the end of the series, you’ll [...]
A very warm welcome to all graphic design students, graduates, post-graduates and 6th formers wishing to find out more about the graphic design roles available.
Design top tips for students: Series 1 of 10
This is the first instalment in the series. By the end of the series, you’ll be in a position to understand what is [...]
A very warm welcome to all marketing students, graduates, post-graduates and 6th formers wishing to find out more about marketing in the workplace.
Marketing top tips for students: Series 1 of 10
This is the first instalment in the series. By the end of the series, you’ll be in a position to understand what is involved in [...]
Segmenting the market may seem instinctive to the marketer, but when the big boss says no, how do you tackle it and, can you win the argument?
We’ve all heard the name, we all agree (well most of us anyway) that it’s the future of the web and you’ve either been telling others, or been told, that it’s the best thing since sliced bread – by the way, is sliced bread better or worse than a well-baked fresh loaf and good quality [...]
En route from the studio to the client’s office, your hard work relies on account management skills and the client’s reaction. Want to know how they’ll react?
Can SEO alone achieve your aims or is there an element of common sense missing from the process?
Some of the strangest things that you’ll ever hear come directly from the client’s mouth. Is it a conspiracy or in 2008 do we really need to educate clients better so that they know where we are coming from.
Read on and see a sample of real-life questions and comments colleagues from across the country encounter every day, as a part of agency life.
People are always quick to point to failures in the world of marketing and it’s easy to point the finger of blame, blaming the marketer, when quite often it’s a failure to exercise common sense which is the real problem.
Take the example of Hoover’s free European flights promotion in 1992, which was commercial [...]
Does anyone believe the real truth? No. That’s right, the answer is simple, people believe what their perception tells them is true. And, there’s a world of difference between this and the real truth. This is their own personal truth so the best way of putting it is that people believe that their own perceptions [...]
